About Us
We help food and CPG companies make smarter moves. From sourcing and pricing to winning at shelf we've been there and done that. Whether you’re navigating commodity swings, launching a new product, or fighting for prime real estate in-store, we turn complex markets into clear, actionable strategies.
What makes us different? We understand the whole journey, from farm to feature, and we keep it practical. No jargon. No 80 slide decks. Just sharp insights, real-world experience, and data backed strategies that actually work.
Clients like working with us because we’re straightforward, responsive, and easy to talk to. We bring clarity, confidence, and momentum to growing brands.
If you’re building in food, retail, or CPG and want smart support without the fluff, let’s talk.
Christopher Hunt, CEO
Grocery shopping wasn’t just errands, it was an early education in retail. As the son of a Loblaws store manager, he learned firsthand about pricing, shelf space, and stock rotation, sparking a lifelong interest in how food moves from farm to shelf.
He built his career at the intersection of agriculture, commodities, and food retail, working across sugar, seafood, and packaged goods to help companies navigate volatile markets, price strategically, and align supply with demand.
Today, as CEO, he helps brands, retailers, and distributors reduce risk and unlock growth by bringing together commodity insight, CPG economics, and retail execution to drive confident, sustainable results.
Our Team
We have a team of experienced and highly skilled consultants and partners who are committed to delivering exceptional results for our clients. Our team members bring a wealth of knowledge and expertise to every project we undertake.